Papers with advertising platforms
OKG: On-the-Fly Keyword Generation in Sponsored Search Advertising (2025.coling-industry)
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| Challenge: | Conventionally, keyword decision-making in sponsored search advertising relies on deep generation-based methods. |
| Approach: | They propose an LLM agent-based method that dynamically monitors KPI changes and adapts keyword generation in real-time. |
| Outcome: | The proposed method shows significant improvements across various metrics and emphasizes the importance of each component. |
Is Your Language Model Ready for Monetization Decisions? (2026.findings-acl)
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| Challenge: | Existing benchmarks focus on shopping-centric scenarios and user-facing data, overlooking intermediate decision stages and robustness considerations. |
| Approach: | They propose a multi-task benchmark to evaluate large language models in real-world monetization contexts. |
| Outcome: | The proposed benchmark covers intent understanding, commercial matching, and user behavior modeling. |